No Pirir. Yes, design can make you happy

No Pirir. Yes, design can make you happy by Rudy Girón

World Graphic Design Day is celebrated on April 27 known in Spanish as Día Mundial del Diseño and to highlight the graphic design work being produced in Guatemala I bring you the latest billboard of a very successful advertising campaign created for MegaPaca, a second hand clothing store chain.

By the way, Paca is the term used in Guatemala for bale or large package normally shipped in a palette, which is the way these second hand or discard clothes make their way into Guatemala and other countries in Central America. Paca is also the name used for stores that sell paca clothing.

Because I am a politically correct person I will say that Guatemala is one of major recycling centers for things discarded in the good old U.S.A. I will say that Guatemalans give a second life to things dumped by estadounidenses (Unitedstatians) and Canadians to a lesser degree.

To end this post on a positive note, watch the TED video Yes, design can make you happy by graphic designer Stefan Sagmeister. Enjoy!

© 2012, Rudy Girón. All rights reserved.

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