Archive for February 19th, 2014

Edecánes

Wednesday, February 19th, 2014

Ladies, I think those umbrellas are not going to cover much, in fact, I don’t think anything you are wearing is going to cover much.
Edecánes, or Models, are the most common way of promoting a brand or an event here in Guatemala. The more provocative the better.
I got an interesting story about it. Guatemalan Government has an official State Radio station, supposed to promote Culture.
Last year I went to a bicycle event; Vuelta al Mundo Maya, and of course, the chosen way of the State Radio Station to promote “culture” at this event was a tall, blonde female edecán.
Oh, by the way, the word edecán is being misused here in Guatemala, the Castillian definition of the word is not close to the usage given here.
edecán