Ladies, I think those umbrellas are not going to cover much, in fact, I don’t think anything you are wearing is going to cover much.
Edecánes, or Models, are the most common way of promoting a brand or an event here in Guatemala. The more provocative the better.
I got an interesting story about it. Guatemalan Government has an official State Radio station, supposed to promote Culture.
Last year I went to a bicycle event; Vuelta al Mundo Maya, and of course, the chosen way of the State Radio Station to promote “culture” at this event was a tall, blonde female edecán.
Oh, by the way, the word edecán is being misused here in Guatemala, the Castillian definition of the word is not close to the usage given here.